At Volume, we are a premium, private label company specializing in full-line, custom branded apparel and accessories. Direct and manage design, development, production, fulfillment and distribution of retailer’s custom branded apparel and accessories. Each product line is researched, designed and developed to provide a well-merchandised, on trend offering for distribution.


We can help develop a roadmap for growth and how to execute on a business plan and strategic direction. With a background in retail, wholesale, eCommerce, distribution channels that support business plan objectives. Ensure the team has a growth mindset and is highly motivated to provide service excellence.

  • Brand Management
  • Product Design and Development
  • Research & Analysis
  • Sourcing & Production
  • Marketing & Advertising
  • Go to Market
  • Sales

Rick Petri Bio



Rick brings 30+ years of leadership in the action sports apparel industry. He has held executive roles in marketing, branding, and sales. Rick has brought countless products, brand initiatives, and strategies to life. His varied experiences of markets and product placement within traditional brick & mortar, eCommerce, and third-party marketplace sellers mean your products will be showcased where it makes sense for your business.


Rick’s superpowers are improving account relationships, increasing brand loyalty, and market performance. His ability to think strategically with your business objectives in mind is what makes Volume so successful. Rick is passionate about providing markets with innovative and sustainable products.



  • Successful development and implementation of US and Global brand strategies, sales growth and bottom line profitability
  • Supported sourcing and development teams to maximize development efficiencies and speed to market
  • Directed, designed, developed and marketed several industry leading products
  • Developed new private label business model for action sports market and launched with Volume Distribution



Let us help you get started on your custom quote. With over thirty years of lifestyle brand experience, Volume is your friend in clothing and promotional printed materials. Volume is a one-stop shop for apparel, headwear, bags, footwear, graphics and textile prints.


Please click the request a quote button to start your custom quote.